● BreakingAI & Marketing Law
FTC's New Generative-AI Marketing Rules: What You Should Know
By Margaret Chen, Partner8 min readUpdated 2 hours ago
The chancery's ruling reshapes how M&A counsel must draft contingent consideration in the AI sector.
What every patent attorney should be telling clients this quarter about Section 101 implications.
The new rules increase liability exposure for brands and agencies that fail to monitor creator conduct.
Multi-state privacy patchwork now covers 47% of U.S. consumers — what teams need by July.
Inside the data driving plaintiff-side wins and what corporate counsel can learn from the trend.
Agencies, freelancers, and content vendors face new exposure under the rule effective next month.
EP. 042 · 38 min
Margaret Chen leads Your Brand's AI & Marketing Law practice. She has counseled Fortune 500 CMOs, agency networks, and emerging tech founders through the FTC's biggest enforcement waves — and helped write the contracts most of the industry now uses.
14 emerging risks every CMO and general counsel needs to understand before Q3, including FTC enforcement priorities and EU AI Act spillover effects.
QuarterlyAn updated comparison of all 19 state privacy regimes, with vendor-contract red flags and implementation deadlines.
Practice GuideSample clauses and litigation-tested language from over 40 deals closed by Your Brand attorneys in the last 18 months.
Settled below 12% of plaintiff demand. Created the FTC-aligned creator contract template now used industry-wide.
The court adopted our briefing's framework on transformative use; opinion now cited in 12 follow-on cases.
The arbitrator's analysis adopted our valuation methodology, setting a new benchmark for contingent consideration.
“They turned a regulatory nightmare into a strategic advantage. We now treat their newsletter as required reading for the entire legal department.”
“Margaret's team rewrote our entire creator-contract stack in six weeks. We've cited their work in three subsequent FTC filings.”
“The most strategic outside counsel we've ever worked with. They think two regulatory cycles ahead, and they're right.”
